How do you get your creative & scary sh*t done? And how do you keep getting it done… even when life is hard and busy and full of distractions?

And why get it done anyway when it might not matter? When you think you’re not good enough? When doing your scary sh*t triggers every last ounce of self-doubt you have?

Because getting your creative and scary sh*t done is your growth point. It’s all of ours. It’s where we develop our character, live our purpose, discover what we are truly capable of.

Maybe this sounds familiar to you. You get an idea for a project. The excitement and momentum and clarity is all there. This time you’re going to follow through.

But then the day-to-day realities of life show up and with it, all of the reasons why you should table the project. Why you need more time before you do it. Why you must have the perfect job or degree or creative space before you can do it. Or why you must be crowned worthy by someone else in order for you to put your time and energy and effort into the project.

So you put it on the back burner… only to revisit it – and get excited about the idea of it – a hundred more times in the next year. Maybe even over the next decade!

But here’s what happens when you declare your desire to create something but you don’t follow through. You learn not to trust yourself. You learn you can’t be counted on. You learn that what you want? It doesn’t matter. You learn not to listen to and follow through on the thread of your life. Which eventually leads you to conclude you’re simply not good enough.

Which is a big soul-sucking lie.

My job is to help you discover what’s keeping you from getting your scary sh*t done so you can finally get your creative, important, and straight up joyful work out of your head and your heart, and into the world.

Whether that work is a book, a business, an act of activism, more health, more connection, whatever calls to you.

Because your voice, your art, your creative expression, your life deserves a seat at the table. It matters.

Getting your creative & scary sh*t done is an act of bravery. But it’s NOT reserved for the chosen few. Never!

I know because I’ve been wrestling with getting my scary sh*t done for over two decades. In the beginning, the battles were hard fought and often lost, at least for a few weeks. Then I would pick myself up and start again. All those years of writing eight books, speaking nationally, teaching retreats, appearing on national TV while being scared sometimes to the point of almost running off stage? They taught me a lot about fear. These days, working with my fears has become a practice that’s so deeply part of me that I surprise myself about how much scary sh*t I do on an almost daily basis – and how much joy I often feel in the process. Joy – who knew that was possible?!?

That doesn’t mean it’s not hard for me. Fear still trips me up, for sure! But I’ve learned the power of holding both thoughts: this is hard AND I’m also going to do it. I’m afraid AND I am not my fear. I love to make stuff AND I am utterly enough just as I am.

And through my books, the Oasis, my writing retreats and online courses, I’ve helped something like a million women identify their scariest sh*t and then get to it… because this is what I know for sure: with each scary desire you follow through on, you change how you see yourself. And you change who you can become and what you can create. Because once you do that one really scary thing, you’ll do the next one, too.

If this idea stirs your heart like it does mine, then please join me. Because getting your scary sh*t done is not an adventure you want to do alone. I would love to accompany you.

Get your creative & scary sh*t done.

The “official bio”:

Jennifer Louden is a personal growth pioneer who helped launch the concept of self-care with her first bestseller, The Woman’s Comfort Book. Since then, she’s written seven additional books on well-being and whole living, including The Woman’ s Retreat Book and The Life Organizer, with close to a million copies of her books in print in nine languages. Jennifer has spoken around the U.S., Canada, and Europe, and has written a national magazine column for a Martha Stewart magazine. She’s been profiled or quoted in dozens of major magazines; two of Brené Brown’s books, Daring Greatly and Dare to Lead; and appeared on hundreds of TV, radio shows and podcasts—even on Oprah.

Her newest and most personal book Why Bother? Discover the Desire for What’s Next will be published on April 21, 2020.

Jennifer has been teaching workshops and retreats since 1992 and creating vibrant online learning experiences since 1999. She writes weekly to her email list of 20,000 and hosts an online community of over 600 members. She lives in Boulder County, Colorado.

These days...

what i'm obsessed with

Running especially on trails in the moonlight (okay not the moonlight part but I do like to snowshoe under a full moon).

Coaching writers to bring their voices and books into the world.

Reading like a writer. How does Mary Karr do what she does?

Helping you believe in yourself through taking action on your creative desires.

what delights me

Touching peace and well-being even when - especially when! - I’m anxious about writing or teaching or my business.

My daughter Lillian and my bonus son Aidan. It’s a marvel to watch your kids grow up and become their own people. Lilly is twenty-four and thriving in Seattle, Aidan is twenty-one and such a dear. 

Studying how people write and then helping them intervene and play with their process so they can write with more ease and even joy.

Nurturing my online community and creating weekly audios and 10 minute writing practices that address their struggles and support their projects.

Being so in love with my husband Bob. We meet 10 years ago and everyday gets better. I’m so proud of us for growing together. 

what's tripping me up

Working too much. Cramming in one too many things in the day or week. 

Sometimes (still!) saying yes when I should say no.

Over prepping when I teach.

Sometimes still writing what and how I think I should instead of getting quiet and listening to what’s true for me and interesting and mine to say. 

my daily ritual

Planning my day the night before. ALWAYS. I use Conditions of Enoughness and other tools we use in The Writer’s Oasis.

Morning starts with cuddling Bob, then meditation, then check email, and then latte. Latte in hand, off I go to write.

Weekends all bets are off - I need unstructured time or I get super cranky and then I rebel and it all goes to hell.


I believe we are at a time in history where we have a real chance to end racism, sexism, ageism, ableism, genderism, and all the other isms that pit one group of humans against another and concentrate power and resources in the hands of the patriarchy.

I have actively worked for many years with my own racism and well as learning about gender roles, sexual orientation, and the role of privilege and how it has shaped me.

I actively use my platform to support all kinds of perspectives and voices, especially economically.


I’m a believer in the power of creativity + awareness + action to shape a better world for all. Let’s create that together.

Live & create with no holding back.

Where else can you find me?


Thanks for using the form below to get in touch.

I don’t do book or product reviews.

If you’d like me to be part of your telesummit or your radio show or your trip to the moons of Juno, send the details, size of audience, and what you’ll need from me. Please know I do not send individual emails to my list.

Thank you!!

Want to get your bother on starting now? Read the first chapter from Jen's new book for a jolt of fresh perspective and possibility, and a radical reframe on what to do when you are feeling lost, blah, unmotivated, or burned out, in any area of your life or for any reason — even success!