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What do you truly want to "bother" about?  
What do you desire to create, to experience, to savor?
What gives your life beauty and meaning? 

And how do you make what matters most to you -- especially when it has no external value like earning money or taking care of others -- a central and consistent part of your everyday life?


And when (not if) life falls apart or overwhelms you or you get waylaid by disappointment or wondering "Why is everything so damn hard?!" how do you begin again?

How do you keep on creating, loving, caring, advocating, laughing, learning when so many things about life insisted why bother?

These are the questions of a well-lived life. 

These are questions that have no answers. But there are so many beautiful, fruitful, dignified, glorious ways to live these questions. 

To become more fully yourself as you do.

I'm here to support you as you ask, as you stumble, as you wonder, as you grow every more self-trusting and courageous.

Because if there is one thing I've learned in my twenty-eight years of writing, researching, and mentoring people on living more fully -- while learning to do so myself -- it's truly impossible to do this work alone.

Through my books, the Oasis, my retreats and online courses, I’ve helped more than a million people identify their deepest desires and create more of what they truly want.

Why does any of that matter?

Because with each desire you own and follow through on, you change your story of who you are.

And when you do that? When you write a new story? Watch out. Nothing can stop you-- at least not for long.

Want to get your bother on starting now?
Read the first chapter from Jen's newest book and start writing that new story now.


The “official bio”:

Jennifer Louden is a personal growth pioneer who helped launch the concept of self-care with her first bestseller, The Woman’s Comfort Book. Since then, she’s written seven additional books on well-being and whole living, including The Woman’ s Retreat Book and The Life Organizer, with close to a million copies of her books in print in nine languages. Jennifer has spoken around the U.S., Canada, and Europe, and has written a national magazine column for a Martha Stewart magazine. She’s been profiled or quoted in dozens of major magazines; two of Brené Brown’s books, Daring Greatly and Dare to Lead; and appeared on hundreds of TV, radio shows and podcasts—even on Oprah.

Her newest and most personal book Why Bother? Discover the Desire for What’s Next was published on April 21, 2020.

Jennifer has been teaching workshops and retreats since 1992 and creating vibrant online learning experiences since 1999. She writes weekly to her email list of 20,000 and hosts an online community of over 600 members. She lives in Boulder County, Colorado.


These days...


what i'm obsessed with


Learning about white supremacist culture and how to dismantle it in my teaching and writing.

Coaching people to bring their voices, businesses, and books into the world.

Finding new ways to get my new book, Why Bother? Discover the Desire for What's Next? into reader's hands.

Sitting quietly in the wilderness, especially after a long trail run. Feeling the oneness and radiance of life.

what delights me


Always beginning again when I lose my faith in myself or my work.

The truth that "the grounding grace of inner stillness is always inside you, waiting to receive you."

Decolonzing my bookshelves which is a fancy way of saying building a more diverse library and frame of reference for my work and life. 

Being friends with my grown kids, Lillian, 26, who lives in Seattle and works in pediatric mental health, and my bonus son Aidan, 23, who is a newly minted college graduate making his way into his career in alternative energy.

what's tripping me up


Creating a more diverse business that serves people of all colors, gender orientations, body types, and sexual identifications. 

Working too much. Making progress but not enough. I still over-provide for clients and students. I create too much content which leads to working too much! 

Making room and time for pleasure and wonder. I need more of this!


I have actively worked for the last thirty-eight years on my racism and how being a cis-gendered able-bodied white woman has shaped my worldview. I will continue to do this work for the rest of my life.

I give 50% of my monetary donations to organizations that further social justice for people of color and women, and the other 50% to climate change organizations with a special focus on the overlap between institutional racism, women's rights, and climate.  I employ people of color and from diverse backgrounds on my team.

My company values are kindness, generosity, inclusion, honesty, simplicity, and creative fun.

I'm committed to running a business and living my personal life in a way that always tries, however imperfectly, to factor my environmental impact on the planet and place that above profits or “influence.” This includes where and how often I hold retreats, how often I fly to speaking engagements or on vacation, what gifts I buy for clients, students, and my team, how we use the cloud for storage, you name it.

I reject encouraging a glitzy lifestyle as something to aspire to or as an indication of success to emulate. I reject the business model of endless consumption and unlimited growth.



I’m a believer in the power of creativity + awareness + action to shape a better world for all. I believe we can create that together.

Live & create with no holding back.

Where else can you find me?


Thanks for using the form below to get in touch.

I don’t do book or product reviews.

If you’d like me to be part of your telesummit or your radio show or your trip to the moons of Juno, send the details, size of audience, and what you’ll need from me. Please know I do not send individual emails to my list.

Thank you!!

Want to get your bother on starting now? Read the first chapter from Jen's new book for a jolt of fresh perspective and possibility, and a radical reframe on what to do when you are feeling lost, blah, unmotivated, or burned out, in any area of your life or for any reason — even success!