live & create with no holding back

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I’m all about wild-eyed wonder, compassionate grit & sacred courage to help you choose a life of beauty and meaning by staying true to yourself.

Join our sisterhood of compassionate sheros and together, let’s shape a world we love.

“Jennifer Louden shows you how to live with more courage and greater intention and how to embrace the truth that you are enough right now.”
Brené Brown, author of the #1 New York Times bestseller Daring Greatly

my latest writing

Navigate Your Life: Amanda Stuermer

Amanda Stuermer is a wife, mother, writer, activist, and inspiration junkie – what a wonderful list of things to be! She is also the founder and executive director of World Muse, a social change organization that provides year-round programming to support women and girls as catalysts for change. I love what Amanda is doing with […]

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The Deep Peace of Trusting Your Rhythms

I attended a yoga and sauna retreat on Sunday led by my friend Amy Kessel. The retreat theme was “planting springtime seeds.” What did we desire to plant in our lives? As I listened to the women’s intentions, I was so struck how many were about pleasure and ease. Not about accomplishments or getting stuff […]

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You’re afraid, I’m afraid, let’s talk about it over the apples

One day a few years back I was driving my daughter to school, when she said, her voice quavering, “Mommy, I’m just so afraid.” My heart broke a little bit. I reached out and grabbed her hand and said, “Oh honey, me too. I’m afraid every single day.” I so wanted to assure her that […]

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I’ve helped a million+ people plumb the question: How do you shape & live your truest life?

No pat answers, just imperfection you can use.