live & create with no holding back


I’m all about wild-eyed wonder, compassionate grit & sacred courage to help you choose a life of beauty and meaning by staying true to yourself.

Join our sisterhood of compassionate sheros and together, let’s shape a world we love.

“Jennifer Louden shows you how to live with more courage and greater intention and how to embrace the truth that you are enough right now.”
Brené Brown, author of the #1 New York Times bestseller Daring Greatly

my latest writing

Why You Work With Comfort & Discomfort to Create Masterfully

I started running on October 12th. If you had told me then or even two months ago that I would be running a half marathon on March 5th, I would have politely asked you how much Merlot you had before dinner. What is even more surprising than the miles ran (60+ in January!) and the […]

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If You Write or Create Anything, Which You Do, Read This

I have stumbled across a sublime, exhilarating creative practice I must share with you. It’s from Several Short Sentences About Writing by Verlyn Klinkenborg, which I bought recently on a whim. I think I really love this book, but I’m not sure yet except for this bit that I am on fire about: The practice of noticing. […]

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3 Big Juicy Insights That Have Changed the Way I Live My Life

I’m honored to be in a position where people ask me, “How do you make all of this business and life stuff work?” And when people asked me this 10 years ago I probably rattled off a long list of what I do. It would have sounded like a lot (because it was) and it […]

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I’ve helped a million+ people plumb the question: How do you shape & live your truest life?

No pat answers, just imperfection you can use.