live & create with no holding back


I’m all about wild-eyed wonder, compassionate grit & sacred courage to help you choose a life of beauty and meaning by staying true to yourself.

Join our sisterhood of compassionate sheros and together, let’s shape a world we love.

“Jennifer Louden shows you how to live with more courage and greater intention and how to embrace the truth that you are enough right now.”
Brené Brown, author of the #1 New York Times bestseller Daring Greatly

my latest writing

Sixteen Writers, One Dog and Two Boxes of Gluten-Free Oreos

Sitting in a circle of women, all heading out together into the unknown, is so crazy good, it makes me wonder why don’t we all do this? How different would the world be if we all had safe places to tell our stories and stretch into our chosen craft? Hmmm…. Good question. You need these […]

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How to Be a Creative Tour de Force

The lovely Michael Margolis recently wrote in a Facebook group I’m part of: “Every community has a collective core wound that’s a mirror of its leaders’ shadows. What do you see as the collective core wound/shadow of your own work? And the communities you cherish? As in we teach what we need to learn most.” […]

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How I Build My Ideal Work/Life Balance

I admire Racheal Cook because she stands for creating a real business rather than a business based on “look at my fabulous, perfect life — now hire me and I will tell you how to be me.” That’s why I said yes to “The Business That Loves You Back Blog Tour” in which Racheal invited me […]

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I’ve helped a million+ people plumb the question: How do you shape & live your truest life?

No pat answers, just imperfection you can use.