Why
Bother?

Discover the Desire for What’s Next

The new book from best-selling author Jennifer Louden

“I used to believe that if I simply meditated enough, prayed enough, went to therapy enough, ate clean enough, and got successful enough, I would stop suffering. When my life hit the skids when I was forty-five and I couldn’t keep my marriage, save my dad’s life, or write more books; “why bother” took my spirit by the neck and shook it like a terrier.”


— from Why Bother?

How do you bother after heartbreak, after creative and career defeats, after loss, after sidelining your dreams to pay off debt, raise kids, or take care of aging parents?

How do you keep going when you’ve always done the right thing, but never your thing?

How do you move forward when your to-do list is checked off, and you can’t find the energy for more?

Does anything you do matter when the world is in such dire straits?

The original self-care pioneer, Jennifer Louden, faced these questions after a number of hellish years that included grief, creative faceplants, and divorce. “Why bother?” she asked herself, as she spun into a good old-fashioned existential crisis. That question dragged her down into meaninglessness—until a scary coincidence jolted her awake.

​What if she actually tried to answer the question?

This is a truly brilliant book. Jennifer Louden is warm, down-to-earth, and thoroughly practical as she explores the profound question of what matters most to each of us. It’s quite stunning how she weaves together personal stories, deep reflections, inspiration, and immediately useful actions. A gem. ”

- Rick Hanson, Ph.D., author of Buddha’s Brain and Resilient

“I love this book like I love my closest girlfriends, because just like them, it is funny and smart and brave. Like them, it is comfortable with the mess and the vulnerability--in me and in life. Like them, it digs into the details, the nuances of how we forge our paths, the stuff it often seems like no one is willing to talk about. Whenever I put it down while reading, I craved going back to it, for more mentorship and comfort.

It's a truism among us personal growth writers to say that everything we are writing about has been written about a thousand times before, but I'm telling you - this book is important, and it has never been written before.”

- Tara Mohr, author, Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create and Lead

What if “why bother?” is not a cynical or ungrateful question, but the most important–and naturalquestion you can ask?

You want to care strongly about something. A goal. A creative project. A cause. Yourself.

You want to feel inspired and invigorated about life.

You want to know your voice and presence matters.

You need this book.

Coming May 5th, 2020. Pre-order bonus available soon! Sign up below to get your invite!

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